ROAS: 19
Project Brief:
Scaling E-Commerce Success for Sockeloen Through Performance Marketing
The objective was to drive measurable growth for Sockeloen, a brand specializing in high-performance cycling socks, by maximizing return on ad spend (ROAS) and expanding its online customer base. Through focused digital campaigns and strategic remarketing, the aim was to enhance visibility, drive conversions, and position Sockeloen as a go-to brand for elite and everyday cyclists alike.
technology Used
Fueling performance on and off the bike
Built by cyclists for cyclists, Sockeloen blends technical innovation with performance-ready aesthetics. Our task was to translate that same energy into digital campaigns that delivered — optimizing for precision, scale, and return. Beyond media execution, we focused on tight attribution, audience analysis, and brand-consistent creative to maximize results at every level of the funnel.
Approach:
We implemented a data-centric strategy to ensure that every campaign was optimized for speed and scale — just like Sockeloen’s products. By deploying granular tracking and conversion monitoring via Google Analytics and Tag Manager, we enabled real-time insights that guided our decision-making. Our targeting zeroed in on passionate cycling communities, competitive athletes, and lifestyle-focused riders, tailoring messaging to meet each segment where they were. With bold visuals, product-driven storytelling, and lifecycle emails powered by Klaviyo, we created a frictionless user journey that moved audiences from awareness to checkout with efficiency and impact.
- 1
Google Ads: Executed search and shopping campaigns to target high-intent cyclists actively searching for quality socks and cycling gear — delivering consistent conversion volume.
- 2
Meta Ads: Connected with cyclists on Facebook and Instagram through a blend of performance ads, product drops, and community-driven content — building brand affinity and engagement.
- 3
Klaviyo: Built automated flows including product education, cart recovery, and limited-time offers to retain and re-engage customers at every stage of their journey.
- 4
Google Analytics + Google Tag Manager: Established comprehensive event tracking to capture user behavior, ensuring every campaign was optimized based on reliable, real-time data.
Results
The Sockeloen campaign drove significant performance gains — including a strong ROAS of 19 — by aligning targeted strategy with actionable insights. From building a wider customer base to increasing repeat purchases, the approach proved effective in turning digital advertising into a high-efficiency growth engine. Sockeloen continues to pedal ahead, supported by a framework of data, creativity, and conversion-focused execution.
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