ROAS: 227
Project Brief:
Accelerating Online Growth for GOFRANCK’s Functional Fashion
GOFRANCKcreates weatherproof outerwear that merges urban aesthetics with high-performance functionality. The goal of this campaign was to scale digital growth across key European markets by reaching design-conscious shoppers looking for protection without compromising on style. Our focus: increase high-intent traffic, elevate conversion efficiency, and build a repeat-purchase engine through a tailored, data-driven media mix.
technology Used
Where Form Meets Function — Digitally
WithGOFRANCK’s products balancing minimalist design and outdoor-grade utility, our digital strategy aimed to reflect that same balance: sharp creative execution underpinned by precision data. From dynamic paid search campaigns to inspiring visual storytelling on social, the digital touchpoints were designed to educate, convert, and retain — all while keeping the brand’s premium edge front and center.
Approach:
- Built end-to-end tracking to monitor conversion paths and optimize campaign performance in real time.
- Focused ad spend on segmented audiences — from urban commuters to fashion-forward explorers — based on intent signals and seasonal behavior.
- Delivered high-impact visuals and messaging that highlighted the durability, design, and detail of GOFRANCK’s outerwear.
- 1
Google Ads:Executed search and shopping campaigns that captured demand for raincoats, parkas, and performance outerwear with a fashion edge. Smart bidding and audience layering helped boost return on ad spend.
- 2
Meta Ads:Launched a full-funnel campaign strategy across Instagram and Facebook using a mix of video, UGC, and collection ads. Messaging emphasized technical specs, material quality, and styling versatility for city dwellers and outdoor enthusiasts alike.
- 3
Klaviyo:Developed automated and campaign-based emails targeting new customers, product launch announcements, and limited-time seasonal offers — all personalized by user behavior and geography.
- 4
Google Analytics + Google Tag Manager:Deployed custom tracking across ecommerce events and product pages to measure content engagement, identify drop-offs, and refine channel performance.
Outcome
The campaign delivered measurable impact across the board — with increased traffic quality, higher AOV, and improved customer retention. GOFRANCK saw a boost in revenue and brand recognition in core markets, driven by a performance strategy that stayed true to its design ethos and technical credibility. The result: scalable growth built on clean creative, clear targeting, and complete conversion visibility.
related projects
