ROAS: 227
Project Brief:
Maximize ROAS and conversion value for Rome Snowboards
The primary goal was to elevate the digital presence of Rome Snowboards, a rider-driven brand known for its bold attitude and commitment to innovation, by driving engagement and conversions among passionate snowboarders. The challenge involved the strategic setup, execution, and optimization of performance marketing campaigns across multiple digital platforms to maximize brand awareness and sales.
technology Used
connecting the digital era
A key aspect of this project was not only launching and managing campaigns but also optimizing them for maximum impact. Rome Snowboards thrives on performance and authenticity, making precise data tracking and performance metrics essential. This allowed for accurate evaluation of each campaign’s success and enabled constant refinement to increase engagement, conversions, and ROI.
Approach:
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Leveraging advanced tracking systems to measure and analyze the effectiveness of each campaign with precision.
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Refining ad performance in real time by identifying and focusing on the most engaged audience segments.
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Developing bold, energetic creatives and messaging that reflect Rome Snowboards’ rebellious spirit, rider-first mentality, and all-mountain performance.
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Google Ads: Capturing high-intent searches from snowboarders actively seeking powerful, performance-driven gear.
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Youtube Ads: Showcasing action-packed videos that bring Rome’s freestyle-first board designs and raw riding energy to life.
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Meta Ads: Tapping into the lifestyle of the snowboarding community through Instagram and Facebook to connect with a wide range of riders — from backcountry thrill-seekers to street-style park enthusiasts.
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Klaviyo: Keep the communication with clients constant, running upselling and discount campaigns to keep them engaged and develop the brand authority.
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Google Analytics + Google Tag Manager: Ensuring tight attribution and real-time optimization to boost the effectiveness of every ad dollar spent.
Outcome
The project’s aim was to not only grow Rome Snowboards’ digital footprint but to deliver measurable business impact in terms of brand engagement, customer acquisition, and loyalty. Through a multi-platform, data-driven strategy, the campaign succeeded in maximizing visibility, conversions, and return on ad spend — helping Rome solidify its place in the core of the snowboarding culture.
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