ROAS: 39
Project Brief:
Driving Scalable Growth for GoSoaky’s Stylish Rainwear
GoSoaky, known for turning rainy-day essentials into fashion-forward outerwear, aimed to amplify its online reach and convert more parents into loyal customers. Our mission was to design and manage a multi-channel digital strategy that would not only boost revenue but also capture the brand’s unique blend of style, function, and sustainability.
technology Used
Blending Performance with Playfulness in the Digital Space
For a brand like GoSoaky, visual storytelling and user trust were key. The strategy was built around showcasing the practicality and premium quality of the outerwear, while tapping into the emotions of modern parents looking for durable and stylish options for their kids. Performance marketing efforts were underpinned by smart tracking, continuous creative testing, and a deep understanding of seasonality and shopping behavior.
Approach:
- Implemented full-funnel measurement to track each stage of the buyer journey and optimize for conversions.
- Identified and engaged high-value audiences — including fashion-conscious parents, eco-minded buyers, and seasonal gift shoppers.
- Created scroll-stopping creative assets that highlighted GoSoaky’s waterproof designs, playful colors, and commitment to sustainability.
- 1
Google Ads: Ran high-intent search campaigns targeting parents seeking kids’ raincoats, sustainable children’s jackets, and weatherproof outerwear. Google Shopping and dynamic remarketing helped convert interest into sales.
- 2
Meta Ads: Built an engaging visual narrative across Instagram and Facebook. Campaigns included lifestyle shots, product close-ups, and carousel formats that brought the GoSoaky world to life — from puddle-jumping to playground adventures.
- 3
Klaviyo: Developed automated flows for welcome series, cart recovery, product education, and seasonal campaigns. Campaigns were personalized by user intent and past behavior to drive higher engagement and return visits.
- 4
Google Analytics + Google Tag Manager: Used enhanced ecommerce tracking and custom events to refine audience insights, monitor campaign efficiency, and optimize marketing spend based on real-time performance.
Outcome
The activity achieved a strong uplift in both new customer acquisition and returning customer value. ROAS improved significantly across paid platforms, with email and remarketing efforts contributing to long-term growth. By pairing performance marketing with elevated brand storytelling, GoSoaky strengthened its digital presence and positioned itself as a leader in the premium kids’ outerwear category — no matter the weather.
related projects
