ROAS: 13
Project Brief:
Scaling Profitable Growth for Fidentia’s D2C Hair Solutions
Fidentia, a trusted name in hair fibers and cosmetic hair enhancements, set out to strengthen its digital acquisition funnel while maintaining profitability at scale. The project centered on attracting new customers, improving conversion efficiency, and turning interest into long-term loyalty — all through a data-informed, multi-channel ad strategy.
technology Used
Crafting a Digital Strategy That Builds Confidence
In a product category where trust, transformation, and clear communication are key, our digital efforts were built around demonstrating real results and educating the audience on product benefits. From search ads to social content, every step of the user journey was designed to meet users where they were — whether researching, comparing, or ready to buy. Our setup ensured complete visibility and fast iteration cycles based on performance trends.
Approach:
- Set up advanced performance tracking to measure and attribute every touchpoint along the funnel.
- Prioritized audiences showing clear purchase intent, while nurturing colder segments with value-led content.
- Delivered tailored creatives and copy that spoke to core concerns around hair loss, thinning, and self-image — paired with clear visuals and demonstrations.
- 1
Google Ads: Focused on intent-based campaigns capturing users actively searching for hair thickening products, scalp concealers, and volumizing solutions. Product listing ads and dynamic remarketing amplified conversions.
- 2
Meta Ads: Built a content-rich campaign ecosystem using short videos, testimonials, and tutorial-style creatives. Designed to build trust, normalize cosmetic hair solutions, and drive traffic from discovery to checkout.
- 3
Klaviyo: Launched automated email sequences targeting education, recovery, upsell, and loyalty. From first-time buyers to loyal repeat customers, each journey was segmented and personalized for impact.
- 4
Google Analytics + Google Tag Manager: Integrated custom tracking events and attribution modeling to improve budgeting decisions, monitor conversion trends, and highlight top-performing SKUs and audiences.
Outcome
The campaign delivered sustainable growth, with a strong increase in first-time conversions and an even more valuable lift in customer retention and repeat orders. By pairing data-driven media buying with clear, confidence-focused messaging, Fidentia deepened its brand presence and conversion efficiency in both the DACH and EU markets — turning curiosity into brand trust and product discovery into loyal usage.
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