ROAS: 15
Project Brief:
Driving new installs and trial activations
The mission was to scale the digital performance of Domotz, a leading network monitoring platform trusted by IT teams and MSPs worldwide. Our focus: develop a high-converting engine that increases visibility, drives qualified install and trials, and maximizes ROAS across multiple acquisition channels.
technology Used
Optimizing Digital Infrastructure for a Network Intelligence Platform
For Domotz, precision and real-time performance aren’t just marketing goals — they’re product values. This collaboration centered on building a highly measurable, scalable digital strategy with full-funnel visibility. We implemented advanced tracking infrastructure to monitor and fine-tune performance, ensuring every campaign was tightly aligned with Domotz’s goal of delivering operational efficiency and ROI to its clients.
Approach:
- Deployed end-to-end analytics to track campaign performance across every touchpoint.
- Continuously optimized paid campaigns by focusing on high-converting audience segments.
- Created targeted messaging that emphasized Domotz’s key differentiators — simplicity, scalability, and remote visibility for IT infrastructures.
- 1
Google Ads: Targeted high-intent keywords to reach IT professionals searching for network monitoring solutions and MSP tools.
- 2
Youtube Ads: Used product-focused video content to demonstrate how Domotz empowers remote diagnostics and proactive IT management.
- 3
Meta Ads: Engaged decision-makers through precise B2B targeting on Facebook and Instagram, emphasizing time savings, centralized visibility, and automation benefits.
- 4
Mailchimp: Keep the communication with leads constant, running automation marketing and newsletter to keep them engaged and develop the brand authority.
- 5
Google Analytics + Google Tag Manager: Enabled full-funnel attribution and real-time performance analysis to support ongoing budget optimization and strategic testing.
Outcome
This project delivered significant performance gains for Domotz, not just in lead generation but also in deeper engagement and retention. Through a multi-platform, data-driven approach tailored to the needs of IT and MSP buyers, we achieved measurable results in ROAS, conversion value, and pipeline quality — solidifying Domotz’s position as a go-to solution in the network monitoring space.
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