ROAS: 227
Project Brief:
Fueling E-Commerce Growth for Beyond Medals’ Culture-Driven Brand
Beyond Medals is more than just outerwear — it’s a movement built around a rebellious snowboarding spirit and a strong streetwear aesthetic. Our challenge was to channel that distinct energy into a digital performance strategy that drives conversions without compromising on culture. From campaign buildout to analytics, the focus was simple: drive growth while keeping the brand’s core DNA intact.
technology Used
Blending Identity with Impact in the Digital Space
The Beyond Medals audience doesn’t respond to generic ads — they follow vibes, visuals, and authenticity. With that in mind, we built a multi-platform campaign system rooted in creative that feels like part of the culture, not an interruption. On the backend, sharp tracking and audience segmentation allowed us to refine spend and performance in real time, especially across drops and seasonal launches.
Approach:
- Implemented detailed tracking across channels to monitor behavior, content engagement, and conversion triggers.
- Focused media spend on drop-based hype cycles, remarketing to the most engaged segments.
- Rolled out bold creative assets that mirrored the raw energy and style of Beyond Medals’ visual language — lo-fi, rider-led, and fashion-forward.
- 1
Google Ads: Search and Shopping campaigns were tailored to capture demand for limited edition drops, outerwear collections, and snowboarding gear with an edge. Product feed optimization helped drive conversions directly from high-intent searches.
- 2
Youtube Ads: Deployed video ads and teasers to amplify new drops and seasonal edits, pushing traffic to key landing pages and fueling the top of the funnel with energy-driven content.
- 3
Meta Ads: Focused on high-impact visuals and lifestyle storytelling across Instagram and Facebook — showcasing team riders, street clips, and capsule launches to connect with both snowboarders and fashion-forward followers.
- 4
Klaviyo: Set up targeted email flows for hype-building before launches, abandoned cart recovery, and loyalty campaigns. Content was tone-perfect, keeping things raw and real to reflect the brand’s voice.
- 5
Google Analytics + Google Tag Manager: Established custom goals and events to track interaction across product pages, video views, and collection launches — allowing for fast pivots based on real performance.
Outcome
The campaign helped Beyond Medals boost digital conversions, sell through seasonal collections faster, and increase repeat purchase rate among loyal followers. By aligning performance marketing with brand storytelling, we delivered measurable growth without ever diluting the brand’s independent spirit. This wasn’t just about ROAS — it was about growing a brand that rides its own line.
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