ROAS: 29
Project Brief:
Boosting Performance and Brand Reach for LSRF Through Precision Marketing
We set out to scale LSRF’s digital impact by driving quality traffic, lifting conversions, and achieving a strong Return On Ad Spend (ROAS).
With a strategic mix of paid media, email automation, and data insights, the campaigns aimed to grow sales while preserving LSRF’s premium brand identity.
technology Used
sophistication in motion
LSRF fuses high-performance cycling gear with minimalist elegance. Our role was to reflect this refined aesthetic through digital campaigns that engaged and converted. We aligned strategy, creative, and analytics to deliver results without compromising the brand’s elevated tone.
Approach:
- Implemented precise tracking using Google Tag Manager and Google Analytics for full visibility into campaign performance and customer behavior.
- Segmented audiences based on purchase intent, cycling interests, and engagement history to tailor ad messaging and creative.
- Developed brand-consistent visuals and copy that mirrored LSRF’s minimalist, performance-driven identity across all channels.
- Launched automated email flows to nurture leads and encourage repeat purchases through timely, relevant messaging.
- Continuously optimized campaigns in real time using live data to improve efficiency, ROAS, and conversion value.
- 1
Google Ads: Reached high-intent searchers with Youtube, shopping and text ads tailored to premium cycling apparel.
- 2
Meta Ads: Showcased LSRF’s design-forward pieces through sharp visuals and lifestyle content across Facebook and Instagram.
- 3
Klaviyo: Automated lifecycle emails — welcome, browse abandonment, loyalty — helped convert and retain customers with timely, curated messages.
- 4
Google Analytics + Google Tag Manager: Enabled complete user tracking and attribution for real-time performance tuning and smarter budget allocation.
Outcome
The campaign delivered a standout ROAS of 29, confirming the power of smart targeting, brand-aligned creative, and strong analytics. LSRF not only increased sales but also reinforced its positioning in the elite cycling apparel market through a refined and effective digital presence.
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